Role: Junior UX Designer
Year: 2020
Collab: Kushagra Dhawan(Senior UX Designer)
A well known doctor felt the need to bring healthcare service to doorstep, making healthcare comfortable and accessible for all. I worked on this project end to end alongside my colleague.
We embarked on this journey with our initial research which involved studying competitors and users in detail and our goal was to observe and identify what changes we can make on already decided features and to look for opportunities from competitor analysis.
We also took it upon ourselves to improve and rework on the information architecture as we identified the gap in the user experience that created the sense of confusion to navigate and book diagnostic tests with single level search.
In addressing concerns regarding doctor credibility, we proposed a unique strategy for Giant Cell, emphasizing direct collaboration with Santosh Hospitals.
By eliminating intermediaries, the business model gains a distinctive edge, utilizing a network of doctors, pharmacies, and test labs directly associated with Santosh Hospitals. This shift allows Giant Cell to operate on a subscription-based model, fostering long-term relationships with customers.
We used 816-pixel column grid to accommodate for a two column system on a desktop. This allowed us to position or overlay a contextually related column of information on either side of the screen without hiding any content from the previous step. We used extra space for pop up information while keeping the general flow linear and easily digestible.
This interface, like many others derives its design and layout from mobile application. We added minimal indicators for consistency in the experience for mouse state which can also be navigated through keyboard. The active decision of adding tab at the top isn’t for tab view, but a controller purely inspired from iOS deign system.
Almost all design decisions for the desktop have been isnpired from the mobile version. This helps in maintaining familiarity with the interfaces, making scalability easy. One of the action button also acts the default action, in this case, the edit address button, for when a single interface item is clicked or pressed ‘return’ against.
The views are kept single and focused on one task at hand. A contextual menu can appear on two cases- when the user selects multiple prescriptions, and when they click on one prescription to view it on full screen. In either of these cases, the option to order medicines by prescription will be available to them, but we have actively decided to avoid it when a user has decided to only use this interface to view prescriptions, and we respect their choice.
This component is an extension to the mobile designs, having almost the same breakpoints width as the mobile screen. It eleminates the need to jump pages and provide quick segues without losing the context of the previous page or screen. Based on screen size, the component can either shift the layout to either side or appear as an overlay.
Our design challenge was twofold: effectively communicating our approach to users despite limited feature control and adapting to a product definition in flux, shifting from one-time consultations to a subscription model with added complexities.
Complicating matters, we inherited an existing infrastructure from a previous design team, necessitating seamless integration. The urgency to launch yesterday added another layer of pressure to deliver a solution that users would genuinely love amid these challenges.
Adapting Design Strategies: Navigating Business Model Shifts and Timelines in Enhancing Giant Cell's Credibility
The learning curve included convincing stakeholders to embrace a fresh start in certain project aspects, a decision necessitated by changes in the business model. While this brought innovative opportunities, it also extended project timelines and heightened the pressure on our team. Nevertheless, the experience provided a deeper understanding of the intricacies of aligning design strategies with evolving business models, showcasing the importance of adaptability and resilience in achieving project success.